Zoom Media
GymTV, Generation Active
Zoom Media
GymTV,
Generation Active
Generation Active
Project Type
Branding, Digital,
Presentation, Video , Web
Duration
5+ months
Tools
Photoshop, Illustrator
InDesign, Keynote, Premiere, After Effects, Audition, WordPress
Role
Sr. Designer, Art Direction
Assistant Video Director & Producer
Team
Videographers,
Web Designers,
Web Developers,
Video & Audio Editors,
Design & Video Director
Overview
The Ask
Direct and produce
video content
Art direct and
manage web team
Design stunning
marketing presentations
Overview
The Ask
Direct and produce
video content
Art direct and
manage web team
Design stunning
marketing presentations
Challenge
Oversee and coordinate content production for the network, while leading the visual direction and design of assets.
Challenge
Oversee and coordinate content production for the network, while leading the visual direction and design of assets.
Final: Explore the Options
Final:
Explore the Options
The Generation Active Network Experience
This promotional video features information for potential advertisers and a variety of display selections for them to choose from.The Generation Active Network Experience
This promotional video features information for potential advertisers and a variety of display selections for them to choose from.
Final: Ad Examples
Belvita
Horizon Milk
Healthy Choice Power Bowls
Dove Deodorant Wipes
Udi’s Pizza
Generation Active Giveaway
Final: Ad Examples
Belvita
Horizon Milk
Healthy Choice Power Bowls
Dove Deodorant Wipes
Udi’s Pizza
Generation Active Giveaway
Final: Content Examples
Preventing Injuries
Feat. Gideon Akande,
Men’s Health Top Trainer & iFit Trainer
Mental Health
Feat. Cynthia Leu,
Power-Lifting Influencer
Low Calorie Summer Sips
Feat. Whitney English,
Registered Dietitian Nutritionist
Meal Planning
Feat. Nikki Metzger,
Women’s Health Top Trainer & Gym Owner
Retro Fitness Fashion
Feat. Camille DG,
Travel, Fitness, & Fashion Influencer
Rainbow Fruit Skewers
Feat. DeAndré Upshaw,
Host, Video Producer, Fitness Model
Click the button to explore additional videos.
Final: Content Examples
Final:
Content Examples
Preventing Injuries
Feat. Gideon Akande,
Men’s Health Top Trainer & iFit Trainer
Mental Health
Feat. Cynthia Leu,
Power-Lifting Influencer
Low Calorie Summer Sips
Feat. Whitney English,
Registered Dietitian Nutritionist
Meal Planning
Feat. Nikki Metzger,
Women’s Health Top Trainer & Gym Owner
Retro Fitness Fashion
Feat. Camille DG,
Travel, Fitness, & Fashion Influencer
Rainbow Fruit Skewers
Feat. DeAndré Upshaw,
Host, Video Producer, Fitness Model
Click the button to explore additional videos.
Final: Website
The Generation Active Website
I developed a strategic website plan to design an effective hub while managing the web team. In the planning stages, I emphasized the user experience to create a seamless connection between all featured types of media (news, video, samples, and more).
The live website has changed since it’s inception, but the structure remains.
Click on the button below to view the current site.
The live website has changed since it’s inception, but the structure remains.
Click on the button below to view the current site.